Digital Marketing

No matter if you are an entrepreneur who wants to start PPC advertising on Google or a beginner marketer or SEO specialist, taking the AdWords certification is a great stepping stone for your ...

Many websites – old and new – are full of SEO mistakes. When website owners come to ask you for an advice on how to optimize their website and improve their ranking in the SERP, the first thin...

Nobody is perfect. Mistakes happen all the time, you just need to spot them. If you are building a website, writing copy for it, or simply creating a graphic – mistakes are going to happen whe...

“How do I get links to my website?” This is a sentence many website owners and junior SEO specialists ask themselves.

Today, having a website or an online business has become unimaginable without a blog. No matter if you do it for the traffic, to sell products, to show-off your projects, or simply as a means ...

So you have launched your very first website! Congrats! But one thing spoils the fun – you cannot find it on Google (or any other search engine, such as Bing, Yahoo or AOL). You have only hear...

Link building is one of the two core activities of every SEO specialist. The second one is writing quality content. Almost a decade ago, it was perfectly norm...

Twitter is a powerful platform. But only if your customers are on it. Otherwise, you should try reaching them via some other social media platform.

All websites are not designed equal, and Google ranks them based on many parameters. In fact, the history of Google’s algorithm updates would be so long that it would not be able to fit in thi...

What happens when people search for your company on Google and they cannot find it? You miss customers. There are numerous opportunities you can lose if you do not pay enough attention to loca...

Imagine opening Google Analytics report one day and you see a big drop in visits. You research for algorithm updates – none of them have happened recently, you have not done any link schemes a...

When talking about SEO and content improvement, duplicate content is simply banned. This type of online plagiarism is equally bad for your website and marketing, so you need to learn what exac...