Digital Marketing

When preparing web content, copywriters need to keep in mind both their target audience and search engines. If search engines cannot find a way to read their content – which can be unfit for n...

Many people think SEO and content marketing belong to two separate industries. But they do not, and they should not be separated. Search Engine Land columnist Trond Lyngbø sug...

Designers and developers of 2016 need to know SEO principles. But WHY? – you may ask. The answer is simple: it is good for you and your client. If you add an ’SEO-friendly’ tag to your resume ...

Headlines are magnetic. Going hand in hand with great graphic images, and their titles are what attracts visitors to your post, page or article.

Search engine optimization (SEO) is what drives the majority of online businesses today. The opinions on what matters more (or what is THE real king): links or content –are divided. Some say c...

The scenario goes something like this: you build a great website, social media profiles, start the campaigns, but – alas – no results! What may be the cause of this?

Have you ever heard of the terms content writer and copywriter? Do these terms confuse you? Fear not, for an explanation is given in the following paragraphs.

The power of social media is unmeasurable for more than a decade now.

The algorithm changes practically every day. As updates come and go, writers – who are one of the key figures of every site on the web – need to keep up with and embrace those changes in order...

Lorem ipsum is not your friend. The sooner you adopt this stance, the better for your design, your clients, and yourself.

What fuels SEO engines? This is probably the first question all SEO experts (to be) come across with when they start ...

If you are new on the web and would like to start tracking your website data – but do not know where to start – stay foot, because you are in the right place. When trying to rank on Google, Go...